Services

I keep things super friendly and casual around here. I also like to think of myself as a word-sherpa for your personal business… I will do the heavy lifting and make the adventure all yours.

So, I don’t take things personally (unfortunately I’ve heard of push-back from others- sigh) appreciate the feedback and will work until your exact voice of your business is properly expressed.

Individual packages available along with retainer services.

Brand Voice Development & Evolution

Identifying your USP (Unique Selling Proposition) through comprehensive Q&A and thoughtful discussion.

Think of it as mapping your business's unique trail system—we explore every vista point and hidden pathway that makes your journey special.

Fair warning: I ask a lot of questions, but like a detailed topographic map, this precision creates clarity where others might get lost.

This process includes:

  • Brand personality assessment (finding your peak elevation)

  • Target audience clarity sessions (identifying your ideal trail companions)

  • Competitive differentiation analysis (spotting the unexplored routes)

  • Core messaging framework development (creating your trail markers)

  • Voice and tone guidelines (your distinctive trail guide voice)

  • Communication style definition (how you call out directions on the journey)

Your brand strategy should be your business's navigation system—like knowing exactly which Tahoe trails to take in each season for the most transformative experience.

If you're ready to guide your clients from "nice view" to "life-changing journey" with a brand strategy that flows as naturally as Tahoe's crystal waters, let's talk.

Includes 3 Webpages- Landing page, About and Services. From conception or refresh and reboot. 2 Revisions of each, Weekly Zoom calls.

From $850

SEO/AEO Strategic Blogging

As I said…Who doesn't want to be on the first page of Google? And now we have the bots to help us as well... (AEO: Answer Engine Optimization)

Think of search engines as the main trailheads to your business—when properly marked, they become the starting point for countless client journeys. Like knowing exactly which Tahoe vista points appear on the most popular maps, strategic keywords place your expertise exactly where searchers will find it.

When the right keywords are used strategically over time, you build a network of interconnected paths that your potential clients can easily discover, no matter which direction they approach from. Your content becomes like a series of well-placed trail markers, guiding the perfect clients directly to your virtual doorstep.

What Our Strategic Blogging Delivers:

  • Summit Visibility: Carefully researched keywords position your content at peak visibility, like securing the panoramic viewpoint everyone wants to discover

  • Dual-Navigation System: Content optimized for both traditional search (SEO) and voice/AI queries (AEO), ensuring you're found whether clients are checking maps or asking trail guides

  • Seasonal Adaptation: Leverage trending subjects with timely blog posts that align with what your audience is currently searching for—like knowing exactly when wildflowers bloom or fall colors peak

  • Traffic Flow Architecture: Strategic internal linking creates natural pathways through your site, guiding visitors from initial discovery to service offerings

  • Engagement Basecamp: Interactive content that invites readers to stay longer, explore deeper, and connect with your expertise

  • Analytics Compass Reading: Regular performance reviews using Google Analytics to track real metrics—not just impressions but actual engagement, time on page, and conversion actions

Each blog post we create serves multiple purposes: driving qualified traffic, boosting your search ranking, engaging your audience, showcasing your offerings, and reinforcing your core values. It's like a single trail that offers exercise, scenic views, wildlife spotting, and meditation spots all in one journey.

Implementation Timeline:

Months 1-2: Trail mapping and initial content creation

  • Keyword research and competitive analysis

  • Content calendar development

  • Publishing initial cornerstone content

  • Setting up tracking systems

Month 3: Measuring trail traffic and optimizing routes

  • Performance analysis

  • Content refinement

  • Strategy adjustments based on real data

  • Expansion planning

Suggested 3-month booking for proper ROI tracking

Like any worthwhile Tahoe adventure, the most significant results come from consistent exploration rather than a single day hike. Our three-month strategic blogging package gives your content time to gain traction in search results, establish patterns in your analytics, and demonstrate measurable return on investment.

from $500/month

Email Marketing

In the age of social media algorithms and fleeting digital trends, one marketing channel continues to quietly outperform them all — and it’s been sitting in your pocket all along.

That’s right, we’re talking about good old-fashioned email marketing, the digital marketing equivalent of comfort food: reliable, satisfying, and always delivering more than you expect.

Like that secret Tahoe swimming hole that locals treasure while tourists chase the crowded beaches, email marketing provides direct access to your audience without fighting through the noise. It's your private trail to your clients' attention when social platforms keep changing the map.

Your emails become trusted trail markers, guiding your audience through valuable content that arrives exactly when and where they expect it. No algorithm changes. No pay-to-play schemes. Just your voice landing directly in their inbox, creating a consistent path toward connection and conversion.

Brand Discovery Process

Before we start laying down trail markers, we need to know the terrain. Our Brand Discovery process is like mapping your perfect Tahoe adventure route—identifying the peaks you want to summit, the views you want to be known for, and the unique paths only you can guide others through.

Together, we'll explore:

  • Your voice elevation: Determining whether your brand speaks with summit-level authority, approachable mid-mountain warmth, or lakeside conversational ease

  • Topic territory mapping: Charting the specific knowledge landscapes you want to claim as your expertise—the trails where your audience will always look to you as the expert guide

  • Audience journey plotting: Understanding who your ideal clients are, where they currently stand, and what path they need to take to reach their desired destination

  • Competitive landscape survey: Identifying which routes are oversaturated and where the untapped, breathtaking viewpoints exist that only you can showcase

  • Content compass calibration: Creating a strategic framework that ensures every piece of content serves as a clear direction marker toward your business goals

This discovery doesn't just inform your email strategy—it becomes the master map for all your marketing efforts, ensuring every word guides your audience exactly where you want to take them.

Includes 2 emails per month Starting at $500/month 3 month suggested contract for ROI tracking