Most agencies choose between creative and strategic. Data-driven or values-driven. Results or relationships.
We refuse to choose.
Founded by Karin Priou, KPCopy blends consumer psychology, SEO/AEO expertise, and authentic storytelling - so your marketing resonates deeply AND converts consistently.
We work with wellness, hospitality, and outdoor lifestyle brands who want ethical growth, not growth at all costs.
The result? Brand strategy, website copy, email campaigns, and content that cut through the noise and connect with the people who need you most.
We write email sequences that feel like advice from a trusted friend—nurturing cold leads into customers who are ready to buy when you're ready to sell.
Ideal for: Brands with an audience but no system to convert them
We write blog content that gets you found by search engines, AI platforms, and local searchers—turning traffic into customers with stories that rank AND convert.
Ideal for: Businesses tired of being the best-kept secret in their industry
“…What sets KPCopy (Karin) apart is not only her mastery of the written word but also her keen understanding of brand storytelling through inquiry, understanding and conversation. She really listens, then takes your thoughts and personality and puts them to paper. Re-writing until it is just right, she takes to change easily, understanding it is about creating the clients vision, not forcing hers. We love the website, and with her efforts it has more online presence than ever before.
Although we had been around for a decade, with many honors and on many best of lists, you could only find us by searching our name. Karin is changing that too, it’s not just her exceptional blogging, her SEO/AEO skill set has increased our appearance in searches, catering orders in the slowest month of the year have gone up and we are seeing an unbelievable amount of first timers in the restaurant…”
— Damon & Mari Stainbrook, owners Pig in a Pickle BBQ
"Quite simply this lady is amazing! If you live, work and breath all things outdoorsy apparel - especially if you have (or want to to one day) have a business in the outdoor adventure lifestyle space... Are you in need of a bad arse copywriter wit a heavenly mix of creative flare and copywriting finesse to make the words on your blog since (like sweet music in your customers ears) then Karen's your girl. Check it out... then why not give her a shout to talk about how KPcopy can help you footwear brand can achieve its goals 🎯"
— Natalie Milligan. The Copy Rebel, UK
"KPCopy has been a huge asset for our client's content strategies. Her writing is sound, well-researched and incredibly SEO friendly. She's always receptive to feedback and willing to tailor her style to suite our needs. With minimal direction, she's able to craft compelling articles and narratives that make our clients seem like the experts they are in easy-to-understand way. We'd highly recommend getting KPCopy involved on your next project."
— Brian Mann. Stan Can Design
"I recently discovered Karin's copywriting talent. As I read her stories (her brand storytelling is tops!) I hungered for more and having my own commercial print / publishing company for decades I recognized her talent and enlisted her for a Wine Technology client of mine's project. Give he a shot, and prepare to be impressed!"
— Steve Crouch. Owner of S&S Printing and Publication
"Karin writes with originality, capturing your attention, she hooks you in wanting to read more... she is an inspiration and dan exceptional writer withing the Outdoor Industry"
— Tracey Dawson. Tracy D Copywriting
"I always get such a 'Feel good factor' when working with Karin. Her enthusiastic charm and Unique copywriting style captivates the reader with her energy and warmth."
— Claire Deadman. The Copy Advocate
"Working with Karin at KPCopy was an easy experience, We needed some copy for marketing materials for our small business, and were having trouble putting words to paper. Karin, through a couple conversations was able to figure out what we were envisioning, and create copy that matched. Karin saved us, by truly hearing our goals, and learning about our business. She was thoughtful, easy to work with, and vey patient while we tried to figure out our needs. We will definitely use KPCopy again in the future."
