Hi, I'm Karin (pronounced like the city of "Marin," not Karen).

Having called spectacular Lake Tahoe home for over 20 years, I divide my time between riding pow, surfing big blue, writing daily, and losing time in compelling books.

My husband and I are such devoted Ted Lasso fans that our puppy is named Keeley Jones and our boat proudly bears the name "BELIEVE."

I cherish connecting with clients through conversation and learning your unique story. Whether cultivating your brand from initial concept to fruition with creative, personality-rich website copy, or providing the refresh and reboot your brand truly deserves, I'm here to help.

While AI is a valuable tool, the human connection will always reign supreme. (Sorry, Claude.) The professional yet quirky/fun copywriting style I bring to my clients' projects stays on-brand and honors who you are and the value you bring to your customers' lives.

As Higgins (from Ted Lasso) so astutely said, “The Best Brand is Being Yourself.”

So, I will tell you this: This process won’t be quick, it will be quality. I choose to marinate and really mull your story over and allow plans to materialize to give you options on which way you want to take your journey.

With 25 years in hospitality, sales, and marketing, a psychology background rich in customer relations, and StoryBrand at the core of my approach, I proudly earned my CPD certification in copywriting from The Copy Rebel London, UK which taught me quality is key.

KPCopy was founded in 2023 as the logical next step to help your business shine!

Ready to continue this conversation? Let's hop on a quick discovery call...

Proud member and contributor to the League to Save Lake Tahoe.