10 Copywriting Tricks That’ll Have Clients Swooning: ‘Where Have You Been All My Life?!?’
Hey there, copy compatriots, word nerds and conversion trapeze artists…Ready to turn your website into a lead-generating, sale-making, audience-wowing machine?
Buckle up, buttercup — we’re about to embark on a wild ride through the land of irresistible copy…
Photo by freestocks on Unsplash
1. Know Your Audience (Better Than They Know Themselves)
Before you type a single word, dive deep into your audience’s psyche. What keeps them up at night? What makes them giggle uncontrollably? What’s their favorite ice cream flavor?
Ok, maybe not that last one, but you get the idea.
The better you know your peeps, the more your words will sing to their souls.
2. Embrace Your Unique Selling Proposition (USP) Like It’s Your Long-Lost Twin
What makes you special? Is it your unparalleled expertise in underwater basket weaving? Your ability to make accounting fun? (If so, we-need-to-talk.)
Whatever it is, flaunt it like it’s going out of style. Your USP is the secret sauce that’ll make customers choose you over the competition.
Photo by Leo_Visions on Unsplash
3. Write Headlines That Pack More Punch Than a Kangaroo on Espresso (this is making me laugh just writing it!)
Your headline is like a first date — you’ve got seconds to make an impression before they swipe left. Make it snappy, make it intriguing, and for the love of all things holy, make it relevant.
4. Keep It Scannable (Because Attention Spans Are Shorter Than a Goldfish’s… Ooooh, Shiny!)
Break up your text with subheadings, bullet points, (ahem, numbered lists) and enough white space to land a small aircraft. Your visitors should be able to get the gist of your message faster than you can say “TL;DR.” (sigh. Where was this when I was a kid?)
5. Benefits, Baby! (Features Are So Last Season)
Sure, your product might have more features than a Swiss Army knife, but what your customers really want to know is: “What’s in it for me?”
Turn those features into juicy benefits that’ll have them salivating like Pavlov’s dogs (or Gunther! — he may be in his golden years, but feisty as ever) at dinnertime.
6. Speak Your Customer’s Language
Ditch the jargon and speak like a real human being. Unless your target audience is a bunch of robots (in which case, 01001000 01101001 there!), keep it conversational. They say the new professional is conversational so, by all means…
Imagine you’re chatting with a friend over coffee — a friend who’s about to buy your awesome product, that is. (Even though you know how business and pleasure mixes… you get the idea.)
7. Call-to-Action: Make It So Clear, Even Your Great-Aunt Gertrude Can’t Miss It
Don’t leave your visitors hanging like a suspense novel. Tell them exactly what to do next, whether it’s “Buy Now,” “Sign Up,” or “Adopt This Adorable Puppy” (okay, maybe not that last one, unless you’re running an animal shelter or you’re like me and want to adopt allll the puppies).
Make your CTA stand out like a peacock at a penguin party.
Photo by Leo_Visions on Unsplash
8. Sprinkle in Some Social Proof (Because Everyone Loves a Good Bandwagon)
Show off those glowing testimonials, client logos, and impressive stats like you’re bragging about your kid’s finger painting skills.
Nothing says “trust me” quite like a chorus of happy customers singing your praises.
9. Edit Like Your Life Depends On It (Because Your Conversions Do) Channel your inner grammar ninja and cut the fluff faster than a samurai slices sushi. Every word should earn its place on your page. If it doesn’t contribute to your message or make your readers’ hearts flutter, it’s out!
Also, setting down this beautiful beast and walking away out onto the trail or aimlessly (entirely up to you! ) Your fresh pair of eyes on your return will thank you (so will your copy.)
10. Test, Tweak, and Test Again (Rinse and Repeat Until You’re Rolling in Conversions)
Your copy isn’t set in stone, folks. A/B test like a mad scientist until you find the magic formula that turns visitors into devoted fans and customers.
Remember, in the world of copywriting, there’s always room for improvement (and maybe one more pun).
Our front yard, photo by author
There you have it, my copy cohorts! Follow these tips, and your website will be working harder than a Mama bear shoving her baby into the trees to gather fruit (errr uh getting into cars and garbage cans here in Tahoe) during hyperphagia.
Now go forth and show your brilliant light to the internet with your words of wisdom and wit…
P.S. Did this blog post make you chuckle, nod in agreement, or reach for your wallet? That’s the power of great copy, my wordsmith wizards…
Now imagine what it could do for your business.
(See what I did there? That’s tip #11: Always leave ’em wanting more!)
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Comments? Questions? Suggestions?
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Fact check: I strive for accuracy and fairness… if something is off, please send a shout! Kp@kpcopy.com
