Build it and they will come…
Yet, They Don’t.
The ghosts of the 1919 Chicago White Sox emerge from the cornfield in the 1989 sports fantasy "Field of Dreams." (Universal Pictures photo)
BUT... They Will! With a little help understanding SEO & SERP…
There is an inner working science to this Search Engine Optimization (SEO) and thereby, Search Engine Results Page (SERP) stuff of websites and I will admit it first and foremost: I am a mere fledgling in this matter of the world. Who is with me?
Good thing I met Jean Charles, Digital Marketing Expert of WSI Vital Marketing and he opened up my whole world to the very important, let’s say…VITAL…backstage of this whole performance…
I know, I know… we use both hemispheres of our brain… But I am definitely right brain dominant. I’m a creative. Left brain may (or may not- who knows spotty on reliability) be taking a nap stage left… it’s in charge of the logical, analytical thinking.
As a right brain, I am creative, emotional and intuitive. So this is all foreign and not natural in my thinking. However, VITAL (see what I did there?) to all of our businesses… Whichever side of the brain you hang out with the most…
If you are anything like me, you were so focused on what YOU had to offer, you didn’t think of all the things that encompassed setting up a business that would seamlessly work with your brilliant idea.
The copywriting coaching class I am proudly enrolled in, offered by the spectacular, Natalie Milligan, The Copy Rebel, is excellent in offering all the guide books, maps and solutions. She also emphasizes in working for the customer and always with the customer as top of mind.
But I don’t think until you really get yourself into it, you REALIZE the depth all of these businesses go through to make it all work. Thank you, Nat, I swear I was paying attention…
In her unparalleled coaching class, the wildly popular Nat Milligan, creator of The Copy Rebel, also does a powerhouse job in sharing trusted, sure fire Power Words. This is just a small tidbit of the wealth of knowledge received…In addition, an extensive resource library chock full with information, templates, starter kits & formulas amongst others & is available for life.
Even with all of these phenomenal tools, there is still an under belly that we all are not privy to…
Now there is a VAST interweb highway that we all have access to. But how do we conduct ourselves on it? Are there directions? Is there a protocol? There is this grand interconnected highway but no map… Well, where there may not be an actual physical map, Jean Charles has some insight that made me think: I had built my website and now what? … And… that I was probably not alone…
It's a wild world
There are about 1.13 billion websites on the internet in 2023. About (holy moly) 82% are inactive, which means 200 million or so are actively maintained and visited. Did they abandon their post because no one could find them?
In addition to that, who are the drivers on the highway? Searching without a map? About 8.5 billion searches take place on Google every single day. Which is about 99,000 searches per second. I mean, it’s only 10am in the morning and I have looked up at least a half a dozen random things since coffee…How about you?
So, how are we finding the things we are looking for?
& most importantly…
How will we get eyes on what we have worked so hard on?
There are many different tools to help you view your website the way search engines like Google see it. Although, there is still some secrecy on how Google evaluates websites and how and when algorithm updates occur…
So, getting acquainted with tools the way search engines like Google “see it” is optimal. This way you can hone your relevance for target keywords, and view ways to show them a “map” and thereby improve your ranking…
Allowing people to find you! Here are a few with descriptions:
Semrush: A popular SEO tool used for conducting keyword research, competitor analysis and Google ad optimization. It’s an all-in-one marketing reporting software designed to help digital marketers optimize their websites for better organic search traffic.
Google Search Console: To find and fix tech errors on your website, submit sitemaps, check core web vitals.
Ahrefs: comes with all the tools you need to explore and grow your online presence. It examines your website property and produces keyword links and ranking profiles. Was named “Best SEO overall tool of 2023” by Forbes Advisor.
Screaming Frog : A real time tech SEO audit that crawls websites’ links, images, CSS, script an apps from an SEO perspective.
So what do I do for keyword searches?
It appears SemRush, Google Search Console & Ahrefs do both.
With everything, it depends on what you are looking for…
Below are keyword search tools with specified niches that have SEO & SERP at the forefront of their very left brain minds:
Soovle: a Keyword research tool that takes Google and all other search engines such as: Bing, Wikipedia, Amazon and YouTube into account.
Topic Ranker: topic research tool that finds weaknesses & problems in search results and recommends keywords you should target.
Jaaxy: the industry’s only keyword & research platform that was developed by affiliate marketers for affiliate marketers.
Now, I hope you are taking this as just an overview… from a mere creative; I am just opening my eyes to this tightly woven underbelly…
Something we all should be abreast of, right brain, left brain, upside down brain, because this. is. the. world. we. live. in.
Whatever hemisphere of your brain you identify with… we need this in our lives if we ever want to have the symbolic Shoeless Joe Jackson emerge from the cornfields and save our proverbial farm.
Ray Liotta as Shoeless Joe Jackson... Who doesn’t miss Ray Liotta? RIP from https://x.com/BaseballQuotes1
For me? Knowing the bandwidth I am capable of… Right brain is putting in a request…Right brain is doing what they do best and they want to book another conversation with Jean Charles, Digital Marketing Expert at WSI Vital Marketing because they are pretty sure left brain stuff is what they do best.
. . .
So, if you are anything like me, and this sounded way too confusing and beyond a creative’s capacity and you immediately want the professionals on speed dial, I get it.
AND… you are also an aspiring entrepreneur or currently have your own business… AND… you have fun enjoying the glorious feeling your product or service provides and want to share with the world without dealing with this “intricately woven underbelly.”
I WAY get it.
OR… maybe you totally get all the above and need help with the creative side of your business in the writing capacity?
Maybe wanting to garner more depth and making a difference with your product? Maybe we could shake up your brand story and get more eyeballs on your product?
So, maybe let’s have a chat then?
On the call, we will look at what’s working and what’s not working. We will discuss the best course of action so you can move forward with ease and comfort (kinda like your own personal Jean Charles on speed dial for your digital marketing needs. Wink.)
And then… if there’s a possibility to work together then we will make some time to chat about that as well…
Fact check: I strive for accuracy and fairness… if something is off, please send a shout! Kp@kpcopy.com
