Why Email Marketing Is Your Perfect Work Horse

Mar 5

In the age of social media algorithms and fleeting digital trends, one marketing channel continues to quietly outperform them all — and it’s been sitting in your pocket all along.

That’s right, we’re talking about good old-fashioned email marketing, the digital marketing equivalent of comfort food: reliable, satisfying, and always delivering more than you expect.

Mail app icon on a smart phone with a red "2" in the upper right hand corner signifying you have "two emails." — Photo by Brett Jordan on Unsplash

Show Me the Money (And the ROI)

Let’s cut right to the chase — businesses exist to serve customers, but also (hopefully) make money. Email marketing delivers an astounding $36 return for every $1 spent.

That’s not just good business; that’s the marketing equivalent of finding buried treasure in your own backyard.

Your Regulars Are Your Royalty

Your existing customers already appreciate your products, services, and unique approach. Why not give them the royal treatment?

A regular newsletter creates an ongoing relationship with these clients, transforming occasional buyers into loyal patrons who feel personally connected to your brand journey.

Think of your email list as your business’s inner circle — the VIPs who get first access to your new offerings, special offerings, and those exclusive promotions you’re testing out (don’t worry, we won’t tell anyone else about that limited-time bundle that’s not advertised on your website).

The Real-Life Power of Consistency

Consider this story from the summer 2024:

This is why you need to have an email list with regular emails sent out…

This (potential) client found me online and subscribed to receive my weekly marketing and messaging emails in March of 2024.

She just hired me last month, February of 2025.

While she wasn’t ready to hire me immediately, she continued to receive my emails and I was kept on the periphery of her thoughts to make a move when it came time to help with her messaging and copy for her business.

Most often, I am curious about something and want to write about it and I send that off weekly to mix up all the “Copy-chat”…

So, even if you don’t want to talk about brand messaging or conversion rates, (copy-talk) keep them in mind so they will keep you in theirs.

Keep it interesting! And make sure you are always on the mind of your subscribers and potential customers.

This real-world example perfectly illustrates the power of consistent email marketing — staying top of mind until the moment your potential client is ready to buy.

The Local Advantage

For businesses looking to establish themselves in local communities, connecting with nearby customers is essential for sustainable success. The numbers speak for themselves:

43% of locals who join business email lists make a purchase within 60 days
Email subscribers visit or buy 2.7x more frequently than non-subscribers
78% of consumers prefer email for learning about special offers over social media

A whiteboard with the word "AUDIENCE" written on it with 3 arrows written pointing to it. — Photo by Melanie Deziel on Unsplash

That’s right — despite the endless scroll of content on social platforms, when it comes to actually making purchasing decisions, your email lands with more impact than that perfectly filtered Instagram post.

Becoming the Go-To Expert in Your Field

Email campaigns position your business as more than just another option — they establish you as a destination:

Engage potential customers with insider content (like behind-the-scenes looks at your process)
Showcase your expertise and achievements (those certifications and awards didn’t earn themselves- dorky, I know…I haven’t done this yet.)
Position your business as part of the local community (you’re not just selling products or services; you’re selling the experience of being part of something bigger.)

Implementation That Won’t Overwhelm You

Develop a Signature Email Style: Create a visual identity that reflects your brand values and showcases what makes your business special.
Build Your List Strategically: Implement website signup opportunities, partner with complementary businesses, and participate in community events to grow your subscriber base.
Create a Content Calendar: Plan emails highlighting your expertise, customer success stories, and special offers. (Pro tip: Everyone loves learning something new they can apply immediately).
Segment Your Audience: Create targeted communications for different customer types — different needs require different approaches.

The Proof Is in the (Email Marketing) Pudding

Industry benchmarks across various sectors show just how powerful a well-executed email strategy can be:

22% increase in repeat business within the first six months
35% increase in weekday transactions when targeting professionals with timely offers
40% higher engagement with community-focused events and promotions

A white/pinkish neon sign that says "THIS IS THE SIGN YOU'VE BEEN LOOKING FOR" — Photo by Austin Chan on Unsplash

The Final Takeaway

As our real-life example reminds us:

Hopefully, like this client, if you ever have a problem with your messaging or other copy concerns, Lake Tahoe Copywriter, KPCopy will come to mind.
You can do the same thing no matter what your business might be.
Send a weekly or bi-weekly email with tips, tricks, helpful information, or…for me: Idle Ramblings of a Curious Mind 🤷‍♀️ (You do you, boo.)
Even if you think your emails aren’t as good as they could be, send them anyway.

Just make sure you are always on the mind of your subscribers and potential customers.

While social media might showcase your beautiful products and video might capture your impressive services, email marketing is the reliable workhorse that actually converts prospects into customers. It’s time to give this high-ROI channel the attention it deserves.

After all, in any business, getting customers through the door (virtual or physical) is the first step to winning their loyalty. And nothing does that more effectively than a well-crafted email campaign that speaks directly to your audience — consistently, week after week, until they’re ready to work with you.