photo by author and NeuroMarket
Hey there, purpose-driven crony!
So you've been wondering what the heck conversion copywriting actually is?
Pull up a chair (or paddleboard if you're reading this lakeside like I often am), and let's dive into this together.
Here's the thing - most businesses are absolutely terrible at explaining why anyone should care about what they do. They either sound like robots reading from a manual, or they're trying so hard to be clever that nobody knows what they're actually selling… Stop me if you've heard this one before...?
What Even IS Conversion Copywriting?
Simply put, conversion copywriting is basically writing that gets people to actually DO something instead of just nodding along and clicking away. It's the difference between:
"We offer premium hospitality services" (snooze) and...
"Remember that feeling when you walked into a place and immediately knew you belonged? We create that."
See the difference? One tells, one connects.
Guess which one actually works?
So you've been wondering what the heck conversion copywriting actually is?
Pull up a chair (or paddleboard if you're reading this lakeside like I often am), and let's dive into this together.
Here's the thing - most businesses are absolutely terrible at explaining why anyone should care about what they do. They either sound like robots reading from a manual, or they're trying so hard to be clever that nobody knows what they're actually selling… Stop me if you've heard this one before...?
What Even IS Conversion Copywriting?
Simply put, conversion copywriting is basically writing that gets people to actually DO something instead of just nodding along and clicking away. It's the difference between:
"We offer premium hospitality services" (snooze) and...
"Remember that feeling when you walked into a place and immediately knew you belonged? We create that."
See the difference? One tells, one connects.
Guess which one actually works?
But Wait - Isn't This Just SEO Writing With Extra Steps?
Oh darling, no. While my SEO compatriots are busy stuffing keywords like it's Thanksgiving turkey (love you guys- mean it), conversion copywriting is over here having actual conversations with humans.
SEO/AEO/GEO copywriting wants Google to notice you. Conversion copywriting wants your ideal customer to fall in love with you.
And here at KPCopy? We want it ALL: We want both.
Because what's the point of showing up in search if people bounce faster than my husband pulling his Jeep out of the driveway on a powder day?
Why Purpose-Driven Brands Can't Fake It (Not that you would)
Here's what keeps me up at night.. (besides my dog Keeley Jones stealing all the covers at 3am):
Watching brilliant purpose-driven brands try to sound like everyone else because they think that's "professional."
Your wellness retreat isn't just "a relaxing getaway.
"Your outdoor gear company isn't merely "providing quality equipment."
You're changing lives, creating experiences, building communities.
So why does your copy sound like it was written by ChatGPT's boring cousin?
Authentic conversion copy doesn't just tell your story - it invites people into it.
And trust me, after 15+ years in hospitality and deep in sales and marketing since 2017, watching countless brands miss this mark, I can spot fake authenticity all the way across Lake Tahoe.
(That’s 22 miles long and 12 miles wide if you need reference.)
photo by author and NeuroMarket
The KPCopy Secret Sauce (Warning: Contains Psychology, Storytelling, and Zero BS)
Alright, let's get into the good stuff.
My approach?
In my former life...it's like making the perfect aprés-ski cocktail - you need the right ingredients in the right proportions.
The Soul Discovery Session (Or: Therapy for Your Brand)
Before I write a single word, we're going deep. Like, "why did you really start this business at 2am when you couldn't sleep" deep.
This isn't just another strategy session where we talk about target demographics and quarterly goals (though we'll cover that too).
We're uncovering what makes you different.
Not corporate different.
Actually different.
The kind of different that makes your ideal customers say "finally, someone gets it."
Psychology Meets Search Engines (They're Dating Now)
Here's where it gets fun. I combine industrial (business and why people buy- in plain English) psychology with SEO, AEO, and GEO optimization.
It's like teaching your copy to speak both human AND algorithm.
Your copy needs to rank? Check.
But it also needs to make someone at 11pm, credit card in hand, think "yes, this is exactly what I've been looking for"? Double check.
Services That Actually Move the Needle
Let's talk about what I actually DO (besides being obsessed with house-made Chai and taking Keeley to the beach- yes, both summer and winter.)
Website Copy That Converts: Not just pretty words on a page, but strategic messaging that guides visitors from "just browsing" to "take my money."
Email Marketing That People Actually Read: Because nobody needs another "newsletter" cluttering their inbox.
But a story from a brand they love? Different story.
Sales Pages That Don't Feel Salesy: The best sales page makes people feel like they're making the obvious choice, not being "sold to."
Great Success, photo by author and NeuroMarket
Real Results from Real Brands (Names Changed to Protect the Wildly Successful)
Remember that wellness brand that was struggling to explain why their approach was a little to technical? 28% sales increase after we rewrote their website to actually sound like them instead of the National Institute of Health.
Or that Michelin Bib Gourmand restaurant where their website and digital presence didn't reflect how obsessed they were with ingredients for everything? Fine dining standards, but casual vibe?
33% booking increase after we made their online presence reflect who they truly are along with some SEO/AEO/GEO sorcery.
However, this isn't magic. It's just what happens when you stop trying to sound "professional" and start sounding like yourself.
Let's Talk Money (Because We're All Adults Here)
Here's the thing: good copy isn't cheap. Cheap copy isn't good.
(I don't make the rules.)
My pricing is transparent and scaled based on what you actually need.
Need a full website overhaul? That's one price.
Just want to fix your emails that everyone's ignoring? Different price.
Need me to basically become your brand's voice across everything? We'll create something custom.
No mysterious "contact us for pricing" nonsense.
We'll talk, I'll create a proposal with pricing, and we can discuss what you're comfortable with and what you aren't.
Simple.
photo by author and NeuroMarket
Is KPCopy Right for You?
Here's the deal - if you want corporate jargon, template responses, and copy that sounds like everyone else in your industry, I'm not your girl.But if you want:
- Copy that sounds like a human wrote it (because one did)
- Messaging that attracts YOUR people (not everyone)
- Words that actually convert browsers into buyers
- A partner who gets both the Tahoe lifestyle and the business side
Then yeah, we should talk.
Ready to Make Your Copy Work as Hard as You Do?
After 20+ years in Tahoe, I've learned that the best things happen when you're authentic, whether that's on the mountain, on the lake, or in your marketing.
Your brand deserves copy that captures not just what you do, but why it matters.
Let's create something that would make even Ted Lasso proud (yes, we named our boat BELIEVE - we all need reminders sometimes).
Drop me a line. Let's see if we're a fit.
Worst case? You get some free advice and a new LinkedIn connection who posts pictures of lake life between marketing wisdom.
Best case? We transform your copy from "meh" to "holy cow, did you see their conversion rates?"
Your move, friend.
P.S. - If you made it this far, you're definitely my kind of people. Seriously, reach out. Even if it's just to swap Tahoe stories or debate whether morning paddleboard sessions beat afternoon swim sessions (trick question - both are essential).