Creative Marketing Agency

Ronix Hooks & Ads

A Sample Project: Hooks & Short-Form Content for Paid Social

[In touch with Paul O’ Brien, Brand Manager of Square One (Ronix) and proposed a blog/email marketing strategy and want to continue to discuss possible opportunities to work with them.]

WAKEBOARDS - FLAGSHIP PRODUCTS
 

Hook 1: Ronix One (19th Season) - Advanced Riders

 
Platform: Facebook/Instagram
Hook: "19 seasons. Still the board that sends you higher than your first love."
Body: The Ronix One Blackout just entered its 19th season with explosive 3-stage rocker that maximizes hangtime. Lightweight Blackout Construction. Softer landings. Maximum pop.
CTA: Shop the Legend →
Target: Advanced wakeboarders, performance seekers
 

Hook 2: Parks Bonifay Signature - Golf Tech Innovation

 
Platform: TikTok/Instagram Stories
Hook: "We borrowed tech from golf to make wakeboarding smoother 🏌️⚡"
Body: Parks Bonifay ran DIMPLES through the entire bottom of his signature board. Less friction = faster cutbacks + predictable pop every time. Century of refinement in one board.
CTA: See the Innovation →
Target: Tech-curious riders, Parks fans


Hook 3: RXT Speed Focus


Platform: YouTube/Facebook
Hook: "Speed demons: This board cuts through water like butter"
Body: Ronix RXT Blackout = pure velocity. Continuous rocker for speed. Lightweight reactive core. Ultra-soft landings when you're flying high.
CTA: Get Faster →
Target: Speed-focused riders

WAKESURF BOARDS - LIFESTYLE & PROGRESSION


Hook 4: Beginner Wakesurf -
Brightside


Platform: Facebook/Instagram
Hook: "Finally, a wakesurf board that actually helps beginners progress"
Body: Ronix Brightside: Adjustable foot straps for easier deep-water starts. Lightweight. User-friendly design. Built to turn nervous beginners into confident surfers.
CTA: Start Surfing →
Target: Beginners, parents buying for kids


Hook 5: Women's Carbon Skimmer - Technical


Platform: Instagram/TikTok
Hook: "Ladies perfecting 360s: This skimmer is your secret weapon ✨"
Body: Carbon Air Core 3 Women's Skimmer. Italian import foam. Full carbon exterior. Sharp rails for maximum contact. Traditional skim shape that opens up a whole new spectrum of tricks.
CTA: Master Your Tricks →
Target: Advanced female riders, technical riders


Hook 6: Sea Captain - Carving Focus


Platform: Facebook/YouTube
Hook: "For riders who carve turns like they're drawing art on water"
Body: Ronix Sea Captain sits deeper in the water for locked-in edge control. Thruster-inspired shape. Sharp turns. Powerful cutbacks. Maximum edge engagement.
CTA: Command the Water →
Target: Carving enthusiasts, experienced surfers

FOIL BOARDS - INNOVATION & FUTURE


Hook 7: Beginner Foil Kit - Gateway Drug


Platform: TikTok/Instagram
Hook: "POV: You're about to discover flying on water 🚁💧"
Body: Ronix Beginner/Intermediate Foil Kit. Patent-pending adjustable mast that grows with you. 3-in-1 system. Easiest foil setup on the market. Gateway to flight.
CTA: Learn to Fly →
Target: Foil-curious, new water sports enthusiasts


Hook 8: Koal Surface Foil - Advanced


Platform: YouTube/Facebook
Hook: "5 years in development. The foil board that redefines control."
Body: Ronix Koal Surface 727. Perfect for aerial work or stable backfoot riding. Bulletproof Surface Skin meets high-end surfer core. Built for essential foiling: deflection, buoyancy, tempo.
CTA: Elevate Your Ride →
Target: Advanced foilers, aerial enthusiasts
ACCESSORIES & LIFESTYLE


Hook 9: Life Jackets - Safety Meets
Style


Platform: Instagram/Facebook
Hook: "The foam that makes the world's best flotation life jackets 🛟"
Body: Ronix + Volcom collab vests. 30 years in the making. Feel good, look good, stay safe. From comp-style to CGA approved. Innovation meets protection.
CTA: Stay Safe in Style →
Target: Safety-conscious riders, style-focused buyers


Hook 10: Complete Setup - Value Proposition


Platform: Facebook/YouTube
Hook: "Everything you need to dominate the wake in one order"
Body: Ronix board + bindings packages. Heat-molded boots. Professional-grade ropes. Complete wakeboard packages with lifetime support. From beginner to pro level.
CTA: Get the Complete Setup →
Target: New riders, gift buyers, value seekers

BRAND STORY & HERITAGE


Hook 11: Heritage Story


Platform: Facebook/YouTube
Hook: "1990: We invented the world's first wakeboard. 2025: We're still innovating."
Body: 35 years of pushing boundaries. Materials from 14 countries. 4 continents. Danny Harf. Parks Bonifay. Eric Ruck. Independent company. Uncompromising quality. Built to be ridden harder.
CTA: Join the Legacy →
Target: Brand loyalists, heritage buyers


Hook 12: Innovation Focus


Platform: Instagram/TikTok
Hook: "While others copy, we innovate"
Body: Carbon Air Core 3. Blackout Technology. Tool-free fins. Memory foam bindings. Dimpled board bottoms. Surface Skin construction. This is what 35 years of R&D looks like.
CTA: Experience Innovation →
Target: Tech enthusiasts, early adopters

SEASONAL & PROMOTIONAL


Hook 13: Summer Season Launch


Platform: All Platforms
Hook: "Summer loading... Your wake game ready?"
Body: 2025 lineup drops. New graphics. Proven performance. From first-time riders to pro-level shredders. Everything you need for the perfect summer on the water.
CTA: Shop 2025 Collection →
Target: Seasonal buyers, returning customers


Hook 14: Gift Season


Platform: Facebook/Instagram
Hook: "Gift the addiction to flying across water"
Body: Ronix packages make perfect gifts. Board + bindings combos. Heat-moldable boots. Professional setups. Free shipping. 360-day returns. Lifetime expert support.
CTA: Give the Gift of Flight →
Target: Gift buyers, families

TARGETING STRATEGY NOTES:

Demographics:
  • Ages 16-45 primary
  • Household income $75K+
  • Interests: Water sports, boating, adventure sports
  • Location: Lake communities, coastal areas

Platform Optimization:
  • TikTok: Short, energetic, trend-focused
  • Instagram: Visual-heavy, lifestyle aspirational
  • Facebook: Detailed features, community-focused
  • YouTube: Educational, technical deep-dives

Conversion Elements:
  • Social proof (pro riders, reviews)
  • Urgency (limited editions, seasonal)
  • Value proposition (packages, lifetime support)
  • Innovation highlights (unique tech features)
  • Lifestyle appeal (freedom, adventure, progression)

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