Part of KPCopy's comprehensive website rewrite involved clearly differentiating Pig in a Pickle's two distinct locations to help customers understand exactly what experience awaited them at each spot.
Through strategic messaging, KPCopy highlighted how the Corte Madera flagship location embodies their "smoke slow, serve fast" motto with efficient QR code service, while the Emeryville location offers a more casual deli-style experience where you can grab just one rib if that's all you're craving.
This location-specific messaging solved a common customer confusion point while showcasing the brand's flexibility—proving that authentic storytelling isn't just about what makes you special, but about helping customers find exactly the right experience for their needs.
Through strategic messaging, KPCopy highlighted how the Corte Madera flagship location embodies their "smoke slow, serve fast" motto with efficient QR code service, while the Emeryville location offers a more casual deli-style experience where you can grab just one rib if that's all you're craving.
This location-specific messaging solved a common customer confusion point while showcasing the brand's flexibility—proving that authentic storytelling isn't just about what makes you special, but about helping customers find exactly the right experience for their needs.
